The New Mass Media: Text with Real Deal Upgrade CD Collins Publishers

ISBN: 9780618235933

Published: November 14th 2001

346 pages


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The New Mass Media: Text with Real Deal Upgrade CD  by  Collins Publishers

The New Mass Media: Text with Real Deal Upgrade CD by Collins Publishers
November 14th 2001 | | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 346 pages | ISBN: 9780618235933 | 7.34 Mb

Written in a compelling, journalistic style, this text for the introductory mass media/communication course focuses on the role of technology in the evolution of various media and in the professions of advertising, journalism, and public relations.MoreWritten in a compelling, journalistic style, this text for the introductory mass media/communication course focuses on the role of technology in the evolution of various media and in the professions of advertising, journalism, and public relations. Central components of the text include the impact of the Internet on the media and the professions, the history of each medium and the professions, and the demassification of media.

The author also addresses corporate ownership of various media and its effect on individuals and society, as well as the role of the media and the professions in society.



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