A / B Testing: The Most Powerful Way to Turn Clicks Into Customers Dan Siroker

ISBN: 9781118659205

Published:

ebook

208 pages


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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers  by  Dan Siroker

A / B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 208 pages | ISBN: 9781118659205 | 5.40 Mb

A guide to delivering a better user experience through A/B testingA/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing youMoreA guide to delivering a better user experience through A/B testingA/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate--the rate at which visitors convert into customers.

The average conversion rate across the web is only 2%. That means 98% of visitors to most websites dont end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates.In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customers web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations useMarketers and web professionals will become obsolete if they dont embrace a data-driven approach to decision making.

This book shows you how, no matter your technical expertise.



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